A lively community must show itself from time to time, in order to catch the attention of people from the outside world. A good way to fill this purpose can be the organization of a “white night”, a night in which the city becomes a big stage for actors, musicians, dancers, sportsmen…
In the organization of the white night, an important point, though often forgotten, is the choice of artist. In order to maximize the benefices for the city, the artists performing in the white night should be local, emerging artists. With local emerging artists, both the city and the community living in it are on stage and show themselves to the outside world. On the other side, if the performers of the white night are non-local artists or are too famous, only the city comes on stage, while the community remains a mere spectator.
